Christmas is just around the corner, so it’s time to accomplish a few things for yourself and your business. Your shopping list and holiday plans are at the forefront of your mind, but what about your business?
The time to get your business ready for the holidays is now. You have probably thought about the major preparation you need to do, like extra orders or more hours for your staff, but you may be forgetting a few things. To keep your business running efficiently while taking advantage of the holiday season, it’s essential to update the following items before Christmas Day arrives.
Google Business Profile Hours
If your business hours are going to change during the holidays, we recommend updating your Google Business Profile to reflect the actual times you will be open. There is nothing worse for a holiday shopper than typing in a Google search for the one they are looking for, seeing that there is one shop that has it, and arriving only to find out the shop is closed.
Any infuriated shopper would leave a negative review, which is not what your business needs. So update your business hours now before you get too busy with Christmas festivities.
Post-Christmas Trading Hours on Social Media
If your business listing has an online shop or is appointment based, you will also want to ensure that you post your holiday hours on your social media site. That way, you can get the word out to the customers that follow you.
Regular customers will rarely do a Google search for your company since they are used to your hours, but they can stay up-to-date with news on all your social platforms. If your store is entirely online, you want to be clear on what days you will not be open and, therefore, will not be able to fulfil orders.
Have a Website Pop-Up of Hours
Have a pop-up or banner on your website to let customers know when you will be closed or when your hours will be different for the holidays. If this is your choice, make sure your banner or pop-up has specific dates and times. In addition, make the banner noticeable so people can easily see it.
Update Google Ads Accordingly
If your company runs Google ads or other paid ads, ensure your customers are not expecting immediate responses. If they are, you may have to pause your ads for the holidays. If a customer is expecting a prompt response and there is no one to respond, you could end up with a dissatisfied customer.
Conclusion
These are just a few tips regarding how to update your Google Business Profile before Christmas arrives. While there are many working parts and tons of things to keep track of, our team at JR Marketing Group can help.
We know that running a business takes a lot, especially around the holidays. We can help ensure you and your business are ready for whatever the holiday season brings!
Call our team at JR Marketing Group at 1300 334 590 to learn more!