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4 Reasons to Be Using Organic Photos on Social Media

4 Reasons to Be Using Organic Photos on Social Media

4 Reasons to Be Using Organic Photos on Social Media The use of organic social media photos to boost engagement and brand recognition online is a strategy that falls under organic social media marketing. This strategy uses engaging (but free) posts, photos, videos,...

The Importance of Website Maintenance

The Importance of Website Maintenance

The Importance of Website Maintenance Your website is the face of your business online – in essence, your online real estate. It allows customers to quickly procure your product or services, learn more about your brand, and give relevant feedback. Here, we delve...

The Best Stock Photo Websites for Digital Marketing

The Best Stock Photo Websites for Digital Marketing

The Best Stock Photo Websites for Digital Marketing The saying “a picture is worth more than a thousand words” might never be truer than in marketing. Digital marketing specialists use stock photos to elevate their communication and bring home the message they are...

How to Use Brand Colours to Support an Idea/Message

How to Use Brand Colours to Support an Idea/Message

How to Use Brand Colours to Support an Idea/Message Your business’s brand colours can impact how people perceive your business and its vision and mission. This is because colour psychology elicits certain feelings and emotions, drawing attention to your brand and,...

The SEO Strategy

The SEO Strategy

Our SEO Strategy STEP 1: UNDERSTAND YOU & YOUR BUSINESS We will have a call which will help us determine what products and services you offer on a deeper level than what we understand right now. Gaining valuable insight into your target market - who your ideal...

5 Branding Tips for a Better Company Image

5 Branding Tips for a Better Company Image

When establishing a brand, a unique logo and specific colour scheme tie into identification and recognisability. The importance is what image and lasting impressions are associated with the logo and the brand. Branding choices can have unintended impacts on a...

Understanding the Who, What, Why, & How of Digital Marketing

Understanding the Who, What, Why, & How of Digital Marketing

Digital marketing is online marketing. Many businesses use different digital marketing channels such as social media, emails, search engines, and other websites. Why Is Digital Marketing Important? Businesses need to prioritise their marketing strategies to stay...

What Is the Role of Google Analytics in Marketing?

What Is the Role of Google Analytics in Marketing?

Google Analytics is a web analytics tool designed for marketers. It provides valuable performance data about your website to help you better understand your audience and strengthen your marketing efforts and business strategies. The latest version of Google Analytics...

5 Strategies to Avoid Failure in Social Media Marketing

5 Strategies to Avoid Failure in Social Media Marketing

The rise in social media platforms has opened a new door to get brands and products in front of target audiences. Creating engaging content is a key to unlocking a world of opportunity and growing your brand on social media. However, jumping into digital marketing as...

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