Do I really need Google Adwords for my small business?
As a business Person, your main purpose is to reap profits and decrease your costs – plain and simple, right? So, you ask yourself this major question – do I really need Google Adwords for my small business? It is your right, of course, to decide whether or not you do need it because you know your business and your customers better than anyone else.
However, we all know how times have changed in the world of marketing businesses (read: Google it). But if you still are, I won’t blame you. Some of your customers might. Specially those who have evolved into the digital scene and are more reliant on the click of a mouse or the Smartphone to find things for them.
First of all, what is Google AdWords and how can it help your business? If you already have a business website and you’re using content marketing to generate brand awareness and attract more customers, you’re most likely using a number of online channels to promote your business. You’re probably familiar with Facebook, Twitter and Instagram. That’s great, at least we have established that you’re not living under the rock. These are great channels to promote your business. When it comes to promoting the content in your website, there are search campaigns that help your customers find your business easily.
Enter Google AdWords. The campaigns created from Google AdWords provide your customers to easily find your business when they use search keywords that can be found in the content in your business. By running Adwords, you are able to drive traffic to your website, market your product and ultimately generating increased profit – and isn’t that what you want?
Still not convinced? When I asked you to Google it the phrase above, what were the search results? I rest my case. Seriously, Google Adwords has changed business marketing in a whole new perspective. By choosing the right keywords to include into your website content, creating an optimised landing page, creating an Adwords campaign, and measuring your results, your customers can easily Google you (read: find you).
However, using Google Adwords is not simply adding keywords into your content that will make you read like you’re making too much effort to be found. There are effective ways on how to make it work for your business. There are metrics and experts that will help you determine the effectiveness of the Adwords as a channel for your business marketing. If the terminologies above are creating a migraine for you, JRMG can make you away. Contact us now to talk to our experts and we can help you build your business online. Contact us today for a free Adwords evaluation