Dental practice has evolved through the years and being referred by your patients through word-of-mouth is now a thing of the past (well, at least for some practices). Nowadays, in order to get new dental patients, you need to join the internet bandwagon. Why, you ask? Because marketing yourself in the internet is the easiest and most convenient way for you and your patients to get in touch.
If you still don’t want to believe it, we have listed some of the most effective content social marketing ways on how you can get more patients for your practice.
Visibility is key. Marketing today is about spreading updates and news about your products and services in the digital world, thus, increased top-of-mind awareness of what is going on in your world will help your patients keep coming back for more and even, refer you to friends and family through the click of a mouse or keypad.
Social media is the best platform to attract new patients through visibility. It has ease of use and scalability that the word-of-mouth way has become Jurassic in the world of marketing.
First, a website is a sure fire way to be visible. It is your best delivery bridge to your social media platforms. From here, you can add a blog to your website, which will eventually give your practice a simple way of sharing information in the most personal way. The blog is the most effective channel to promote any new dental technology or equipment that you have acquired or any cutting-edge product or service that your practice is offering.
A Facebook page is also an integral platform to connect in so many ways. Sharing photos, events and information through your Facebook page is so simple, you can even do it before you open your clinic. It is also very productive because it introduces your practice to prospective new patients through a trusted network.
One of the most powerful marketing tools of social media is Twitter, which is used to share quick, straight to the point and focused updates that can easily connect with your patients. In seconds, you can tweet a message or an update and your patients can get the message right away.
YouTube’s effect on people has revolutionised videos in a larger scale. As the second largest video search engine in the world, YouTube provides different ways on how you can utilise the power of capturing and sharing videos. Demonstrate any treatment or service you may have, market new products, capture patients’ testimonials or simply provide tips on how to have perfectly clean and white teeth. When patients watch your videos and find it enjoyable and worth sharing, they will most likely do so.
Instagram is another way to get your practice known to the world. It’s another straightforward way to gain attention and promote your products and services. It is direct and you can easily show off any new information about your practice. Communicate your services, any new updates or share a new product through Instagram by way of photos that your patients can easily relate to – it’s that simple! Did you know that Instagram has been considered as the most essential advertising tool for most companies and brands?
When creating a dental practice in the social media world, you must develop a mindset that you are doing business and marketing together and at the same time expanding each one on its own. Social media provides you tools that help you ‘talk’ to your patients in the digital world, where most of them are already ‘living.’ Let us show you how you can leverage on these tools with our quick but in-depth strategies that will help you engage your patients and provide you the easiest and most convenient way to do so. Contact us today