There’s a rumour going around that Twitter is introducing longer tweets and although, we are getting numerous and yet unnecessary exchanges (#violentreactions #comments) about the rumoured move, what does it mean for Twitter and its users?
First, let us consider the potential of having expanded tweets. For some, it could be an unexpected welcome if you always ran out of characters to say more. However, for others, they couldn’t fathom the change (#whomovedmycheese), citing the 140-character limit has been one of Twitter’s trademark features since inception. Another cites that the shorter the message, the better the tweet becomes enticing. Well, that is, if you tweet the right message.
If you are the type who lives by the rule of KISS (Keep It Simple $tu>!d), then this new Twitter product is not for you. The 10K character limit will now give you a chance to deliver a thorough and lengthy message and your brand awareness, thought leadership and audience-building will be taken to new heights (or lengths, for the purpose of this blog). But the question is still whether or not a long-form message would actually increase your audience. Speaking of analytics, imagine what type of data will be part of Twitter’s analytics once the roll-out for the #10Kcharacter limit happens. Imagine analytics on total time spend on engaging with the tweet, or how far down does your audient read your content, or even how much would your audience use click-on links within the long-form content. The possibilities could be endless and could open a massive door to much more in-depth analytical data that you can use for marketing your brand.
As we all know, when there are advantages to a product, it always comes with disadvantages. Currently, there is only a short link to ‘call to action’ or ‘read more’ so users can click to an external message or content. Imagine what the long-form tweet would look like on your Twitter. Fortunately, Twitter has the answer to that – your tweet will still show 140 characters every time you send out a message plus the link to an external content, where the rest of the 10K character message will be. Twitter’s reason: to avoid your timeline to look like a clutter (as it already is with all those sponsored message that you accidentally click).
There you go. Whether Twitter allows this new product to roll or not, at least you still have an option to bail, throw a tantrum, stick to other Social Media networking sites or keep tweeting about the effects of the long-form to your brand marketing. Chances are you will get a lot of #tweetback (coined from tweet and feedback).
At any rate, it is always good to have change every now and then but it would be better to realise if the change will help your brand or not. Without further characters, so to speak, I will segue to promoting our services by showing you how easy it is to do so via Twitter. To get a quote or an estimate, contact us now or follow us on Twitter