First, let me take you on a dictionary tour. It is easier to understand the concept of a project once you get to know what it really
means, don’t you think? Grab a cup of cappuccino and let’s get started (you might need another one before I’m through. I know I will). So, here goes.
If you are familiar with Facebook, Twitter and LinkedIn, then we’re in business. Social Media has caught the Internet and Marketing by storm. I know it’s a cliché but at least I got you to read up to this line.
Traditional Marketing, as a practice, is usually a one-way street platform. At least in the 70s. In this setup, you are always in control of the one-way street and rarely does your audience get a chance to send you feedback on your marketing campaign or advertisement or whatever you call it that grabs people attention to buy your product and avail your service. The con on this arrangement is you need to include in your marketing strategy a feedback form or a product survey to determine if this practice is working for your brand.
Now, because we’re not living in that century anymore, Social Media Marketing is another thing. It gives you the ability to actually involve customers in a conversation. Or what we call in the Social Media world, a chat. There are ways to do this, either on a one-to-one or one-to-many discussion, familiarly known as a forum. Making that kind of connection with your market is always the key to engaging them to try your product or service.
These days, however, most companies hire so-called gurus (or experts, specialists, or pundits) of Social Media to create and develop marketing campaigns for their brand’s online presence. I reiterate the word “however” because it is an unfortunate truth that 90% of these ‘Social Media experts’ (I must admit, I was a pundit before becoming a real Social Media Jedi – although I have yet to serve and use the mystical forces of Social Media to the extent of the force.) Now, enough of that vehemence to the Force.
Creating campaigns and posts based on a timeline, then measuring how much are your friends, likes, followers and other online connections are not always the way to go. Work, it doesn’t. I bet you do it the way I did too – look at how our content was shared or how it was gauged by consumer surveys, and all that crap. But if you’re still reading this long post up to this line, I probably am on the road to becoming a real Jedi now.
How It Really Works
Like for any project, you need a strategy. That’s right, you still need a concept, a campaign, a strategy. But for the project to work, you need a tactical plan and a social media ‘spy’ or more like a ‘hound’ who can help implement that plan. How, you ask? By engaging your customers and keeping them in the loop. It’s like being in an actual networking cocktail event, minus the hors d’oeuvres, where you involve clients and keep them talking and asking about what you do, how you do it, and how it will benefit them. Then you keep the conversation going by asking others what they think and so forth.
To be honest, it’s a lot of hard work but that is why JR Marketing Group is here to help. We live and breathe this stuff every single day – because what works virally for one product last week, may not work for your product next week. Otherwise, we’ll be out of jobs.
So, let’s have a chat and we can talk about how you can make Social Media Marketing work for you. To get a quote or an estimate, Contact us today