Did you know 80% of business owners do not have a grasp on what their business brand represent? In fact, they don’t even comprehend the significance of their business logo and how it can affect how their business operates and how customers will see their brand. You see, your logo plays an important part in helping your customers recognise and identify your products or services with your business.
A number of studies have attempted to evaluate consumer responses to business or company logos in terms of shape, colour and font and the design. They have also found out that personal and cultural backgrounds and gender are correlated with the interpretation of the logo. Take the colour for example; the colour purple is a least favourite colour for men, whereas women find it pleasing to the eyes and all other softer colours. You could say there is a science to it but choosing just one dominant colour and then making it your main colour will help your customers identify that colour with your brand and message.
There is also the factor of representing your company’s values and how you should incorporate these into your logo. It is easier to create your logo this way. All you need to do is list down keywords from your value propositions to be able to develop an accurate logo that depicts your company values. Eventually, it will be easier for you to add in colour, font type and image, if necessary.
Logos are the single most significant identification of your business that represents what you want to sell or provide. On a signage or business card, the logo depicts who the customers are dealing with and if they want to continue doing business with you. It also sets you apart from the competition and differentiates your enterprise within the industry. So, think hard when creating your logo because it can be the main source of future and repeat businesses.
They key is adapting a product or image that your business has already been using and customising it into a logo using specific design tools. The challenge would be creating it aesthetically and in a brand that your customers can easily associate with your business. There are options in actually getting it right. Hiring a freelancer, an ad agency, an online logo design specialist or doing it yourself. At any rate, you must still engage the services of the experts.
At JRMG, we have logo design experts who have created visually effective brands for various industries. We provide proven strategies on how we can help your business stand out from the others. Contact us now for more information