So you have set up your website, completed the design, added in the spices (i.e. content, contact details, sign ups, etc). What now? How will you make it work for your business?
It is always easy to create a flyer or a brochure but getting it across to your customers and shoving them on their faces can be a very daunting task. That kind of conventional marketing is still being used today as most businesses still find that effective. However, considering that you have set up your website, you have realised the potential of your business being seen by the millions (and gazillions) of digital users.
As information travels at a much faster rate now (read: digital age), the speed at how we analyse it has increased immensely as well. There are different tools that you can use from the Internet that can perform an analysis. One would be the most familiar one – Google Analytics – and one of its most important functions is to measure the bounce rate. What is a bounce anyway? A bounce is when a visitor to your website leaves without taking a look at the rest of your pages. It is the same way when people just want to check out your house but didn’t want to stay and have tea. It is important to know how high your bounce rate is to figure out how you can keep it low and keep your visitors engaged. Low bounce rate means high visitor engagement. 30% to 40% percent bounce rate is the threshold, and a high bounce rate is usually caused by websites that are not user and mobile-friendly or lack the content that a site needs or what the audience are looking for. Most of all, if your page looks just like the rest, no visitor would be interested enough to check the rest of your website. Evaluating your bounce rate can give you a quick overview on how to make the information on your page better.
Another helpful tool that can analyse information quickly is SEMrush Competitive Data (visit semrush.com). One just needs to type in the URL in the text input box on the main page, choose which country where they want their data analysed on the dropdown menu and voila, your website’s competitor analysis is laid out for you! Results include organic and paid search, top organic keywords, among other things. Basically, it gives you an idea which keywords your competitors are using and you can compare your standing against theirs. In digital marketing, it would be great to cover all areas when it comes to attracting visitors to your website. Competition can prove to be difficult in the web industry today, but with the right tools, you can figure out how to stand out from the rest.
The third analysis tool is as basic as it was even before the digital age: conducting reviews and surveys. Usually when visiting a site, a pop-up window appears, or an option to answer several questions regarding your customer’s visit to your website. The questions should be of how they interacted with your business online, resulting in making you more aware of what functions will work on your website, and ones that you should replace or improve on. Are you appealing to the right clientele? Feedback from these surveys will also help in molding your business site to function at its best and serve its purpose. In addition to that, it also gives the visitor an impression that the owner of the website cares for what he puts on it, and what his readers think.
Data, data, and more data. This is what we are surrounded of, and this is more of what we seek every day because it is necessary for our business. It is important to remind ourselves that when disseminating information, we also have the responsibility to analyse it so that it does not go to waste and that this information reaches the people who actually need it.
Find out more about how these tools can help you and your company website. At JR Marketing Group, we ensure that your website uses the correct and most effective content that your business requires and that your customers need. To get an estimate or start a project, contact us today.