In the world of business, the reality is that nearly all companies or corporations definitely need multiple marketing tactics and strategies to make the most of their marketing and advertising. This being said, there is a need for integration between offline and online marketing. Read through this article to learn how your offline marketing benefits from online marketing.
Here are some of the ways in combining online and offline marketing:
USE OF WEB ADDRESSES IN TRADITIONAL ADVERTISING
You can merge advertising campaigns with online marketing through the inclusion of web addresses. Make sure that the address in your online advertising is visible while being run just as in television. This encourages audience or viewers to visit certain web page in the instance they become interested in the services or products offered.
ANALYSIS OF FEEDBACKS FROM CUSTOMERS
Businesses at the edge of the competition have analysed feedbacks from their customers to help them figure out what works for them and those that are not. Such an approach has been used to know the purchase preference of consumers, which becomes beneficial in targeting the marketing strategies and sales of businesses.
USE OF SALES LETTERS TO ATTRACT SEARCHES ONLINE
Sales letters remain effective as a tool when used accordingly. Corporations may have to produce a graphic or a statement alongside sales letters to attract potential customers to look for or visit their virtual hub. They may also encourage prospective clients to search for a corporate database or catalogue.
INTEGRATION OF CLOUD COMPUTING
Although most marketers opt for digital marketing, many of them go for the emerging cloud technology in marketing. In fact, cloud is being connected by marketers to traditional offline marketing initiatives in different ways such as in smartphone-interacting billboard ads.
ENCOURAGEMENT OF SOCIAL MEDIA INTERACTION
Printed brochures and flyers are used by tour service providers and tourist organisations in encouraging more and more customers to get in touch with companies via social media. This is very effective as icons for Twitter, YouTube or Facebook seen on printed brochures easily attract customers.
USE OF QR CODE IN PROMOTIONS
QR codes are multidimensional, making them beneficial in promoting businesses as they contain numeric and alpha information for infinite virtual opportunities. This is even a win-win approach both for customers and for companies as smartphone users may scan the QR codes, allowing them to win some perks as they like the Facebook page of certain mall.
INVITATION TO CUSTOMERS FOR ONLINE REVIEW POSTING
Encouraging customers to post reviews online is another effective marketing approach used by most companies. This is usually done following the end of their transaction with the companies, which is expected to have positive reviews on the products or services used.
As always been expected, online and offline marketing are combined for positive outcomes. Having them merged in the modern marketing environment will keep companies and make them competitive in certain industries where they do business.