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Understanding the Who, What, Why, & How of Digital Marketing

by | Mar 10, 2022 | News

Digital marketing is online marketing. Many businesses use different digital marketing channels such as social media, emails, search engines, and other websites.

Why Is Digital Marketing Important?

Businesses need to prioritise their marketing strategies to stay relevant. People spend hours online using digital media for social interaction, purchasing products, or entertainment. As a result, digital marketing will help your business attract more customers worldwide.

Benefits of digital marketing:

  • Businesses can attract and engage customers at any stage.
  • Digital marketing is measurable.
  • Digital marketing is easier to change or update.
  • Companies can target specific customers who will purchase products or services.
  • More cost-effective than traditional marketing.

What Are the Types of Digital Marketing?

Content Marketing

Content marketing uses your business’s content to bring brand awareness and more customers.

  • Audio and visual content

Businesses create videos on YouTube, Instagram, or other platforms to share with their audience. Some companies also advertise on radio shows or podcasts.

  • Blog posts

Publishing articles or posts online will show your company’s expertise in your services or products and help change website visitors into potential customers.

  • E-books and whitepapers
  • Infographics

Social Media Marketing

Social media marketing promotes your brand and content on social media channels such as:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • Snapchat
  • LinkedIn

Pay-Per-Click (PPC) Advertising

PPC advertising generates traffic by paying a publisher such as a search engine or other websites for each ad click. For example, businesses pay for ads on Facebook, Google, messages on LinkedIn, or Twitter campaigns.

Email Marketing

Email marketing is essential to communicate with your customers about events, discounts, new products or services, and much more.

What Is the Role of a Digital Marketer?

Digital marketers create an effective digital marketing strategy to generate brand awareness online. A digital marketer may occupy many different positions, each with its tasks and goals.

For example, an email marketer will help create promotions, follow-up, or other emails to engage and communicate with the audience. A social media marketer will be in charge of posting and creating content that fits the company’s brand.

Apply digital marketing to your business to ensure steady growth and success by contacting JR Marketing Group today at 1300 334 590 or emailing us at