Confused Between Your CPC and CTR? It’s Time for Some Jargon Busting!

by | Feb 7, 2019 | News

In the world of Online Marketing you will come across acronyms galore – industry buzzwords and terms that can make your head spin and sometimes make you feel left behind and out of the loop.

At JR Marketing Group we don’t believe anyone should feel like the kid who gets picked last for the team because online marketing is not an exclusive club reserved only for cool kids.

We are here to bust some jargon for you today on some of the most frequently asked marketing terms…let’s get started!


SEO stands for Search Engine Optimisation & refers to improving your presence within search results – particularly Google.


Used in SEO, keywords refer to the specific search terms (words & phrases) that when searched delivers the result of your website. We determine what your potential customer would be searching to find your product or service and then we will work on and track your position within that specific search result.

Bounce Rate

Bounce Rate refers to the percentage of visitors to your website who navigate away from the site after viewing only one page. The term is typically used when evaluating the effectiveness of your website in capturing your audience’s attention.


This stands for Cost-Per-Click and is used in Social Media advertising and Google Ads, displaying how much each click by an individual costs you. This calculates the additional ad spend paid to the platform. The lower the CPC the better – it means the ad is performing better and you are receiving a better ROI (Return on Investment – another acronym!).


CTR stands for Click-Through-Rate. This refers to how many people actually click into your ad.


CTA stands for Call-to-Action and is used to describe the sentence or button that attempts to get your potential customer to do what you would like them to. On websites, these are buttons that say ‘Book Now’, ‘Call Today’, ‘Enquire Here’ and in copy, typically, are asking questions or directing a user to do something specific such as click a link, download etc.


cPanel is a web based hosting control panel provided by many hosting providers to website owners allowing them to manage their websites from a web based interface. We will ask you for your cPanel details to make website changes.


Your hosting is the storage space and access for websites. We typically use GoDaddy for hosting.


Your domain is what your URL (www.) says or the name of your website.

Social Media Management vs Social Media Marketing

SM Management refers to (in our services) social posts posted on your behalf to your Facebook and/or Instagram. These include general conversation starters and content that provide value to your audience, alongside content sent over from you, the client. Whilst, SM Marketing refers to ads on social media platforms. This entails specific ad copy, graphic, audience targeting and ad spend paid to Facebook.

Google MyBusiness

Google MyBusiness is a tool to manage your online presence across Google, including Search and Google Maps listing. We will need your logins, to alter your listing to optimise your presence.

Google Analytics

This is a tool to track your website’s effectiveness. You can track your website visitors, their activity and use this to our advantage to optimise your website.

These are just a few essentials we decided to feature in this post, but if you have more questions about online marketing terms or would like to know more about marketing strategies for your business you can contact us any time by clicking here.

We are always ready to help you.