Could a Facebook Messenger Bot Work For Your Business?
Facebook Messenger Bots, also commonly known as, Facebook Chatbots are becoming more common in the marketing community, yet are still something a lot of business are unsure about.
A lot of business have a strategy in place for Facebook and communicate with clients via Messenger, a platform that consumers are comfortable and familiar with, so it makes sense to have a practical solution to manage this appropriately. 1.3 billion people are using Facebook Messenger each month – so why wouldn’t you be making most of this market segment?
Customers do not want to and will not wait long for replies to their inquiries, therefore being able to quickly grant them with the information needed will allow your business to stand out and win business over your competitors.
So, what are some of the main reasons you should be using a chatbot in your business?
Email no longer converts
In the past having a customer’s email address meant you could market to them directly – unfortunately, people are increasingly ignoring and being annoyed by pushy email marketing. Consumers are simply not opening, let alone reading and converting through marketing emails as much as in the past.
Chatbots allow you to build a subscriber list and then market directly to them in a way that is proven to have a high open rate.
A chatbot allows you to provide customer service 24/7 to your customers. What other platform allows for that type of dedicated customer service?
A large % of questions on social media get asked over and over again – this can all be automated in your chatbot, saving your business valuable time. For anyone who sells online, you can also automate tracking of orders saving time. If you are a service-based business, Chatbots are equally as useful with the automation of your scheduling and bookings having the potential to save you a large amount of time.
Educating your customers on your products and/or services makes for better, more informed customers. You can provide videos, FAQ, brochures and sales that will make sure your customers are better educated on your business.
Being able to convert potential customers in Messenger, rather than sending to a website, can be considerably more effective, efficient and will allow for the personalisation of your marketing strategy. You can send your potential customer through a process of your choice automatically all the way to a sale or booking, allowing for the immediate conversion.
Here are a few tips to get the most of your Messenger Bot
- Use emojis – makes it feel less automated, personable and can imitate real emotions to the consumer
- Personalise as much as possible – include names
- Think like your customer, what do they want to hear? How would they communicate in Messenger to their friends?
- Give them the option to speak to a real person
- Be creative to build your audience
If you would like more information about Facebook Messenger Bots and how you could be using them in your business get in contact with us today on socials or using our contact details (& why wouldn’t you!?). We are more than happy to discuss how they work! —