Creating a permanent and recognisable social media presence is the Holy Grail for every business owner. Given the sheer amount of noise online, knowing how to increase your social media reach efficiently is difficult. With so many competitors in just about every industry, how do you make your brand stand out?

For Australian business owners looking to give their brand an edge and increase engagement, JR Marketing Group is here to help! Our digital marketing experts have years of experience in crafting effective, reliable, and affordable social media campaigns.

How To Increase Your Social Media Reach

Social media is a great marketing tool if used properly. Not only can you instantly reach your target audience through carefully crafted marketing campaigns, but you can also bring your message to numerous consumers that traditional marketing cannot.

Here are four ways to increase your social media reach and maximise your brand’s visibility.

• Use Hashtags on Instagram

Using hashtags on Instagram is one of the best ways to boost your social media presence. An effective hashtag campaign strategy can easily increase your organic reach on social media by zeroing in on your consumer’s needs. 

There are three primary types of hashtags you can use to increase your social media reach: demographic, industry, and geographic.

• Keep It Local with Facebook Groups

Geographic marketing is essential for micro, small, and medium enterprises. Finding local Facebook groups to share posts with is an excellent way to boost your social media presence and build your awareness within the local community.

• Run a Page Likes Ad Campaign on Facebook

A page likes ad campaign helps generate interest for your Facebook profile and encourages potential new followers to like your page. While it is a paid marketing campaign, it does not take a large daily budget and it can grow your page organically once people start sharing your content onto their personal pages.

The great thing about a page likes ad campaign is it can fit into any budget. You can start small and work your way up to a larger campaign once you boost consumer interest in your brand.

• Reward Customer Loyalty with Giveaways

Everyone likes feeling special, which is why brands constantly run promos and discounts for returning customers! Contests and giveaways are a great way to improve your social media presence and engage your consumers.

Aside from keeping your regular customers excited to do continuous business with your brand, running promos also helps convert potential consumers into first-time customers. Giveaways encourage people to share your content increasing your reach substantially.

Boost Your Brand’s Presence Today with JR Marketing Group

At JR Marketing Group, we have the skills and experience to help you increase your social media reach. Our team is here to analyse the market, identify your consumer base, and craft a unique social media plan for you.

Call us today at 1300 334 590 to see how we can assist you with your social media!