What would you answer if someone asked you how long the average attention span is online? 15 seconds? Ten seconds?

Try eight seconds. For context, the average attention span of a goldfish is nine seconds. Yes, the average attention span for someone on social media is one second shorter than that of a fish!

Given such a drastically short amount of time, it is critical to know how to format your social media posts. Let us at JR Marketing Group help you create the best marketing strategy for your business.

How to Format Your Social Media Posts

In the world of social media, the golden rule of digital marketing is to keep your content simple, concise, and catchy. From a marketing standpoint, a good social media post should be straight to the point, easy to remember, and have good recall value.

Here are three tips to help you learn how to format your social media posts:

• Blocky Paragraphs Are a NO-NO

Using a chunky block of text on your social media platform is almost guaranteed to drive away potential customers. It’s difficult to sit down and read through a long post, no matter how informative or engaging the subject.

While Twitter’s format forces you to break up your text into easily digestible portions, it can be challenging to craft concise content for social media platforms such as Facebook and Instagram. Avoid using filler words to pad your content.

• Lists Are Your Friend

Lists are a great way to highlight your brand’s unique selling points. When creating a marketing strategy, try to think about what your target audience is looking for. There’s a reason why major e-commerce sites use lists to describe their products and services; lists work better than long paragraphs to deliver a message.

Aside from delivering your brand’s message, lists are also a fantastic way to engage your customers. Many brands use lists to provide instructions for a particular task, encouraging readers to come back to their page or even share the content on their social media accounts.

• Use Emojis (Yes, Really)

Visual content is one of the most effective ways to make any social media post exciting and engaging. It helps emphasise important points and create a tone for readers. For example, using smiley emojis helps content feel lighthearted and fun.

Keep in mind that you should use emojis sparingly. Using too many emojis can make a post feel forced and fake. Excessive emojis can also make posts difficult to read.

Let JR Marketing Group Help You Establish Your Online Presence

Well structured social media posts are an essential component to any business, especially with online presence being so heavily relied upon. If you want to learn how to write killer social media posts in line with your brand, we have the workshop for you! Our Sips & Tips Instagram 101 will also teach you how to level-up your Instagram game with tips to staying on-brand & improve your hashtag strategy!

For more information about our Sips & Tips Instagram 101 workshop & to purchase your ticket, follow the link ➡️ https://jrmg.com.au/events/