Keys to Understanding SEO (Search Engine Optimisation)
Sometimes when we are doing SEO, we can feel a bit like were Matt Damon trying to solve an advanced maths equation. Trust us, it doesn’t have to be so complicated.
When we’re doing SEO campaigns we look at 3 main areas Onsite, Offsite and Technical elements. Let’s break it down.
Onsite SEO is working on a lot of things that both your visitors and also the search engine see on the front end of the website. This includes the content on your websites, such as the wording, images and videos.
We also work on your Meta Data. This is everything from page title to descriptions, as these are the part of the page shown in the search engine. Generally, we are making sure that all these elements are in line with the keywords we are wanting a certain page of your website to rank for.
Google and the other search engine have bots that crawl around the internet to see what’s going on online. These bots find their way from site to site by following links. If a relevant site or article ranks to your website this helps Google to increase your relevance and Authority, which generally leads to rank increases.
One of the keys to links is that they need to be from a quality website – they need to be relevant and they need to look natural. Don’t fall for the trap of getting links mass built in hope that Google will rank you, it will normally result in a Google penalty.
When working on this element of SEO, we look at things that include domain age, server location, site speed, security certificates, redirects and mobile usability other technical elements of the website.
Google has started to take a lot more of these elements into consideration in rankings. This is because Google wants you to not only find a relevant site but one that you have a great experience on.
Hope this gave you a good overview on what we look at when doing Search Engine Optimisation!
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