Where is Google My Business Moving To?

by | Jun 2, 2022 | News

What is Google My Business?

Google My Business is an effective and free tool that gives businesses the opportunity to manage and optimise their place on Google, Google Search and Google Maps. As of now Google is the world’s most used and visited search engine and website, which makes it the perfect place to grow your business.

Google My Business allows you to share images of your business as well as services, locations, opening hours and products. It’s also a perfect place for customers to leave reviews and improve the business’s credibility as well as allowing business owners to interact with those customers.

Being free, easy to use and effective, Google My Business is the number one choice for so many businesses, marketers and advertisers across the globe.

Google My Business is moving!

Currently, the best place to access and manage your Google My Business account is from the Google My Business app on mobile but as of July 2022, this will be moving! The mobile app will be replaced by the Google Maps and Google Search apps. This will allow you to manage, optimise and edit your profile and listing simply from the Google Maps/Search apps. The rebrand also includes a change of name from Google My Business over to Google Business Profile.

So why the change of name and platform? Google has made this switch to maintain and ensure the simplicity of Google My Business use for business owners around the world and to keep their services all in one easy to get to place.

What will be staying the same?

Luckily, not everything will be changing for Google My Business! The most important aspects will be staying the same – you can still edit, optimise and manage your business’s google profile easily, efficiently and for free. If you are one to access Google My Business through desktop rather than mobile, nothing will be changing for you either.

Along with that the goal for Google Business Profile is still the same, to provide your business with a point of credibility, a place for customers and consumers to find/contact you, a source for your website and a collation of your reviews.

What’s Next?

Google is an ever changing platform, always updating and improving to ensure the best user experience is possible. If you think you and your business could benefit from the Google Business Profile experience, reach out to us today at JR Marketing Group! Call 1300 334 590 or email info@jrmg.com and speak to our friendly team for some thoughtful advice.