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4 Reasons to Be Using Organic Photos on Social Media

by | Apr 21, 2022 | Uncategorized

4 Reasons to Be Using Organic Photos on Social Media

The use of organic social media photos to boost engagement and brand recognition online is a strategy that falls under organic social media marketing.

This strategy uses engaging (but free) posts, photos, videos, and other content on your social media site to build loyal followers and grow customers across social networks without spending money.

But how else do organic social media campaigns help your brand? We examine four reasons you should use organic content to boost your brand online.

What Are Organic Social Media Campaigns?

Organic social media marketing is a social media strategy that relies on engaging posts and videos to connect with a target audience. The focus is on posting relevant and engaging social media posts to build a loyal community of followers that communicate with and follow your brand on your social media accounts.

4 Reasons to Use Organic Photos in Your Social Media Campaigns

More Engaging

Organic social media photos and videos are more engaging. Audiences find them authentic, appealing, and trustworthy as they don’t push a selling agenda.

Posts With People’s Faces Perform Better

Organic social media content often contains posts with people’s faces. Research shows that such posts are more likely to receive likes than photos without people’s faces that seem too generalised.

Builds Trust With Your Business

Organic social media content builds trust with your target audience and the general public online. It shows that your brand is open, accessible, and interested in communicating with its followers.

Familiarises Your Business with People

This marketing strategy boosts brand recognition by seeming closer to the audience, familiarising your business with online communities.

Whether you are just beginning to build your social media platforms or are already established online, reach out to JR Marketing Group for a consultation. Call 1300 334 590 or email info@jrmg.com.au today.