Search engine optimisation (SEO), the practice of making your web page content and online presence better for search engines, has become increasingly important. SEO can be a powerful driver of traffic, which is why it’s important to consider its role in the future. Hundreds of thousands of people use search engines like Google and Bing to find websites and information on the web daily. These numbers will only grow as more people gain access to internet connections around the world.
How To Get More Traffic Through Organic Search
The importance of organic search in terms of traffic cannot be overstated. Getting traffic through organic search is generally the goal of any SEO operation. This keeps users coming to your site instead of clicking on ads or links to other websites. Building good content and creating backlinks are two ways to improve your site’s visibility in organic search results. However, there are many ways to do both, all with different effects on SEO.
How To Add SEO to Your Marketing Strategy
To add SEO to your marketing strategy, you can start with a few simple steps:
- Make sure that every aspect of your website is crawlable
- Use keywords in the URL and page title
- Write unique meta tags for each page of content on your site
- Include a business address and phone number on every page
- Use descriptive image file names and alt text
- Ensure that your site has a clean backlink profile
- Avoid using pop-ups and interstitials
- Write quality content (and I don’t mean blog posts) for every page of your site
- Promote your content through paid and organic channels
- Find new keywords to target with every piece of content you publish on your site
SEO is constantly changing, but the fundamentals of good online marketing remain the same. If you keep adding valuable content and promoting it properly, you’ll find that SEO is one of the best channels for bringing more users to your site. If you need help starting to implement SEO strategy into your digital marketing plan, call JR Marketing Group to help you along the way.