The Queensland Government has announced Round 3 of the Business Basics Grant Program! What does this mean? The Business Basics Grant Program is aimed at supporting businesses in the following areas: Training & coaching Website Build or updates Professional business...
4 Reasons to Be Using Organic Photos on Social Media The use of organic social media photos to boost engagement and brand recognition online is a strategy that falls under organic social media marketing. This strategy uses engaging (but free) posts, photos, videos,...
The Importance of Website Maintenance Your website is the face of your business online – in essence, your online real estate. It allows customers to quickly procure your product or services, learn more about your brand, and give relevant feedback. Here, we delve...
The Best Stock Photo Websites for Digital Marketing The saying “a picture is worth more than a thousand words” might never be truer than in marketing. Digital marketing specialists use stock photos to elevate their communication and bring home the message they are...
How to Use Brand Colours to Support an Idea/Message Your business’s brand colours can impact how people perceive your business and its vision and mission. This is because colour psychology elicits certain feelings and emotions, drawing attention to your brand and,...
Our SEO Strategy STEP 1: UNDERSTAND YOU & YOUR BUSINESS We will have a call which will help us determine what products and services you offer on a deeper level than what we understand right now. Gaining valuable insight into your target market - who your ideal...
When establishing a brand, a unique logo and specific colour scheme tie into identification and recognisability. The importance is what image and lasting impressions are associated with the logo and the brand. Branding choices can have unintended impacts on a...
Digital marketing is online marketing. Many businesses use different digital marketing channels such as social media, emails, search engines, and other websites. Why Is Digital Marketing Important? Businesses need to prioritise their marketing strategies to stay...
Google Analytics is a web analytics tool designed for marketers. It provides valuable performance data about your website to help you better understand your audience and strengthen your marketing efforts and business strategies. The latest version of Google Analytics...