With the increased demand for digital content, businesses are competing against a growing list of search engine algorithms designed to serve users with the most relevant results. Businesses that do not incorporate SEO into their digital marketing strategy will find it very difficult to compete with their online counterparts. A well-optimised website is an essential step to take in order to optimise your business’s visibility within the search engines. Despite the growing popularity of organic search, Google remains by far the dominant player in this space, commanding approximately 90% market share of all searches worldwide. However, as Google continues its mission to provide users with unbiased results, other search engines such as BING and YAHOO have also started incorporating artificial intelligence algorithms into their offerings.

Research shows that users value quality content over quantity. One of the biggest factors that impact search engine rankings is the quality of content on a site. Search engines will index, rank, and promote pages with quality content over those with low-quality content. For example, if your website’s content is intended to be informational or educational, it will be more relevant to users than if it was purely commercial in nature. Another key factor is how much time a user spends on your site before leaving. If they spend an extended amount of time on your site, it means that they are engaged and invested in learning about what you have to offer. In contrast, if a user quickly browses through your site and leaves after just a few seconds or minutes, this indicates that their attention span has been depleted from searching for too many useless websites.

Use metrics to identify your top performing pages

With the increased demand for digital content, businesses are competing against a growing list of search engine algorithms designed to serve users with the most relevant results. Businesses that do not incorporate SEO into their digital marketing strategy will find it very difficult to compete with their online counterparts. A well-optimised website is an essential step to take in order to optimise your business’s visibility within the search engines. Despite the growing popularity of organic search, Google remains by far the dominant player in this space, commanding approximately 90% market share of all searches worldwide. However, as Google continues its mission to provide users with unbiased results, other search engines such as BING and YAHOO have also started incorporating artificial intelligence algorithms into their offerings. To identify your top performing pages, you need to first determine what metrics you want your business’s website to rank on (for example, metrics such as bounce rate and time spent on site). Then identify which metrics those pages are ranked highly on, and finally analyze what keywords or phrases those pages contain (or be lacking). Once you have identified these trends, it is time to create content specifically for those rankings and include them in your overall marketing strategy.

Build and publish high quality, relevant content

Producing high quality, relevant content is the most important way to promote your business online. Whether it’s a blog post, social media post, or a video, content that focuses on your industry and customers will garner more traffic and higher rankings. However, you should be wary of offering your content for free in the hope that people will visit your website.

Include user reviews and local listings in your Google Local Pack

Google Local Pack is a free service that helps local businesses increase their online visibility. By including user reviews and local listings in your Google Local Pack, you will be able to gain traffic from a variety of sources. As a business owner, it’s important for you to monitor the most effective methods of marketing your business. The best way to do this is through the use of analytics tools like Google Analytics or GetResponse.

Start blogging to build an organic presence and establish yourself as an authority

Search engines are increasingly using artificial intelligence algorithms to provide users with the most relevant results. The only way for your business to stand out from the competition is by creating valuable content that will interest users and generate organic traffic. The best way to do this is by starting a blog and publishing articles regularly that reflect your expertise and share interesting facts about your industry. In order to start a blog, you need a website and a domain name that can be easily found. If you have media resources such as photos or videos, use them in your posts to augment your writing. You should also consider posting on social media sites like Facebook as well as incorporating search engine optimisation strategies into your blog posts. In general, getting started with SEO means understanding what keywords are important for your business and how they fit into the broader context of broader keyword research trends. For example, if you own a restaurant in Atlanta, GA, you would want to choose keywords related to restaurants in Atlanta that might include “Waffle House” or “Denny’s.” This is because these keywords are likely going to be searched on Google more often than other cities outside of Atlanta where there is no Waffle House or Denny’s restaurant nearby.

Conclusion

These are just a few of the ways you can market your business with search engine optimisation. They are the most popular approaches, but there are others that may work for you as well. With so many options available, you should be able to find a strategy that works for your business.

Are you interested in how SEO can increase your website’s online presence? Call us on 1300 334 590 or email our team at info@jrmg.com.au to discuss how we can help you!