The benefits of knowing your target audience will help you enhance your social media presence. You will fit in more in some niches than others when creating content. By being aware of your digital surroundings, you can focus on how to fit into your subject matter and, likewise, how to stand out.
Ask yourself, “What makes me similar and different from my competitors?” When you have established the answer to those questions, you can conclude your target audience’s “who?” and “what?”: Who is your target audience, and what draws them into your content?
Don’t Pre-Select Your Audience
It’s normal to get excited by the response of a few choice followers and fan favourites. However, it’s important not to cater to a select few and keep your content filled with variety. Making content based only on your favourites’ wants risks disenchanting those who could otherwise be regular followers.
Follow The Money
Expanding your content audience also allows for opportune marketing efforts like sponsored content. Brand partnerships often influence buying decisions from every income level simply by association. If you isolate your target market, you’ll miss the chance to expand into profitable growth areas.
Potential followers are potential customers if the products and timing are right. So whether your end goal is to side hustle or make content creation your full-time job, opening yourself up to lucrative opportunities is always beneficial.
Timing
Late-night scrolling and bystander web traffic are treasure troves for website views. Know when your audience is most active on the web, and strike, or post, while the iron is hot.
Keeping the subject matter and timing in line will connect those interested in your content and the time that you’re posting. For example, if you’re writing for a website about coffee, you’ll want to make sure your posts are launching early in the morning. As people enjoy their first cup of morning java, your posts will be viewable at an optimal growth time.
To take advantage of the benefits of knowing your target audience, call the web strategists at JR Marketing Group for an in-depth look at your social media’s reach. Call 1300 334 590 or email info@jrmg.com.au today.